The metaphysical person is said to be the means, and the metaphysical person is called the instrument. Regarding the brand building of a company, Tao is a philosophy, a guiding ideology, a program of action, an instrument, an entity, a real action, and a specific product. Do not leave the device still does not leave the form, the way and the device is a unity of interdependence. If brand building is to be successful, it must integrate the means, guide its brand building activities with the correct concepts and programs, practice its core brand concepts with solid actions and products, and realize the interpenetration of ideas, actions and concepts from products to products. Before and after.

FAW Jiefang Company Wuxi Diesel Engine Factory (hereinafter referred to as “ FAW Xichai ”) establishes and pursues the core value of its “Energy Efficiency” brand, which is to adhere to the same road, strengthen both hard and soft, and ultimately achieve outstanding results in corporate brand building work. Typical case.

Tracker

FAW-Xichai has committed itself to building energy efficiency concepts and has spared no effort to integrate them into operations and management.

First of all, FAW Wuxi is committed to building energy efficiency concepts. FAW Xichai has a higher level understanding of the concept of “saving energy”: Energy conservation does not simply reduce the use of energy and reduce product quality, but should improve energy efficiency and reduce energy consumption, that is, “the use of Can save the province." Based on this, "energy efficiency" is regarded as one of the four core values ​​of FAW Xichai. In its newly released brand management manual, its interpretation is “focusing on energy efficiency improvement”. The short number, documented contract, and far-reaching intentions are a refined summary of the energy efficiency concept of FAW Xichai, marking the energy efficiency concept becoming FAW. One of the guiding ideology of Xichai brand construction work.

Secondly, the concept of energy efficiency of FAW Xichai is a benchmark for corporate logistics management. FAW Xichai takes management and promotion activities as an important means, with a view to shifting to lean management, eliminating management “short board” and focusing on improving energy efficiency. Whether it is a move to “get abreast of lean people, integrate people-oriented and talent optimization organically”, it is also an ambition to “get a good grasp of lean management that combines efficiency and effectiveness in mailing” and its “doing a good job of streamlining institutions and systems”. It is not difficult to find that the vision of the organic integration of construction and enterprise reform is that the promotion of energy efficiency has always been the fundamental goal of this series of management tools; whether it is the strategy that highlights the entire process and the cost planning of the control, or it highlights the operating efficiency and realization. It is not difficult to see that the goal of cost leadership and its ability to dig deep into internal potentials is that the “energy efficiency” ideology has always been the guiding ideology that runs through it.

The establishment of an energy efficiency concept and the formation of an energy efficiency management system have provided ideological and institutional guarantees for the work of the FAW Xichai brand, and pointed out the way forward and road.

Technical support

FAW Xichai builds energy-efficient factories, manufactures energy-efficient products, and takes practical actions to implement the brand's core values ​​of energy efficiency.

FAW Xichai is committed to building energy-efficient factories and developing a recycling economy. FAW Xichai has built a world-leading energy-saving factory. In the planning and design of its new base, it adheres to the concept of energy saving, consumption reduction, and green low-carbon environmental protection, which optimizes process logistics, minimizes energy use, maximizes material utilization, and minimizes construction costs. The new base will be built into a low-carbon and green eco-friendly factory; at the same time, FAW Xichai will form a circular economy development model of “resources-products-waste-reuse” and its remanufacturing base will produce 5,000 units of Aowei series. engine manufacturing, value-added products recovered nearly 125 million yuan, saving seven million kwh, reduce carbon dioxide emissions of 300 tons it produced remanufactured engine compared to new manufacture products, to ensure the same quality and performance at the same time, 60% energy saving, 70% material saving, and 50% material cost saving.

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FAW Xichai is committed to manufacturing energy-efficient products and providing strong driving force. The energy-saving and environmentally friendly diesel engine products of FAW Xichai include seven series of W, X, K, F, L, M and N diesel engines. The displacement ranges from 2 to 13 liters and the power covers 40 to 500 hp. Among them, Aowei series engines Environmental protection, economy, and reliability have reached world-class standards. The fuel consumption per 100 kilometers is 2-3 liters lower than that of similar domestic products, and the product B10 has a life span of 800,000 to 1,200,000 kilometers. FAW Xichai's Aowei series products are the first in China. The four-valve heavy-duty diesel engine with independent intellectual property rights and core technologies, this high-power, high-torque, and powerful power that is known as the legendary product that shortens the development level of internal-combustion engines in China and developed countries for 20 years has long been widely recognized by the industry. Trucks, passenger cars, non-road machinery customers.

FAW Xichai has created a highly energy-efficient technology product with superb technical standards. The construction of energy-efficient factories and the manufacture of energy-efficient products perfectly fulfill the corporate brand mission of “Technology to create energy efficiency” by FAW Xichai and the core value of the brand “Energy Efficiency”.

Peaches and plums, the next from Seikei. It is thanks to the combination of FAW Xichai and this series of combos that are both soft and hard, and today's FAW Xichai's “energy-saving, powerful” energy-efficiency features have been well-received by the market and have been deeply loved by the market; FAW Xichai Its personal performance leads its domestic counterparts and has reached the world advanced level; FAW Xichai’s honor in energy efficiency has come one after another. In the 7th China International Bus Contest, its products won the Best Bus Parts Award and Annual Energy Savings Reduction. Pai Bus Component Awards Two industry awards, CA6DM2-39E4 diesel engine was awarded the 2012 "Energy-saving Engine of the Year" award by China Internal Combustion Engine Industry Association.

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