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After professional research and analysis, many digital signage merchants have launched a digital signage mall publishing system. The system can be managed by the mall itself, and according to the needs of the mall and the requirements of the suppliers, the contents can be edited independently, such as promotional videos of the mall, promotion of shopping malls, emergency notice of the mall, and video and text advertisements of various suppliers. This approach can not only enhance the corporate image of the mall, improve its networked, information-based management, but also enable the mall to receive a considerable amount of advertising broadcast costs and achieve advertising revenue.
First, the demand analysis Through large-screen display dynamic video, text and other combinations in supermarkets, shopping malls for product promotion, is the rise of new promotional tools. Its basic implementation is: in the supermarkets, shopping malls suitable places, such as public aisles, important shelves, etc., place a large-screen color TV or LCD display; continuous circulation of scrolling through the promotion of a certain type of product information, such as the function of this product Introduction, preferential information, and service guarantees have attracted consumers' attention in the form of illustrations, deepening consumer understanding of the product and prompting consumers to purchase it. At the same time, a display screen that can dynamically display customer shopping price information and continue to display product promotion was added to the customer-facing side of the cash register POS machine. Through this screen, the customer’s impression of the supermarket’s publicity materials was further enhanced during the cash register period.
The mall's digital media publishing system can set up displays at appropriate locations in shopping malls, such as elevators, special shelves, and cashiers. Managers can publish information on products that need to be promoted to display screens in different areas, such as elevator displays, food area displays, and home appliance area displays.
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Second, the system features 1. Due to the distribution of shopping malls supermarkets are very divergent, required to be able to remote control of the players and multimedia publishing server on the authorized PC in the mall supermarket.
2. Each business network media player network is connected using a wide area network, requiring that the system must support wide area network operation and management.
3. It is required to support live video features, such as important live conferences, news broadcasts, and live conferences.
4. Request support for various video files.
5. If the network is interrupted midway through the download of the file, it is necessary to automatically download the file that was not delivered last time when the network is restored.
6. Support temporary task insertion 7. Support remote player shutdown, restart, clock synchronization, volume control and other functions.
8. Software requirements for the B/S architecture, through the browser can complete all the playback task scheduling, distribution, playback device management operations.
9. Request to play information on the Internet.
10. The front-end player requires industrial-grade stability and reliability.
Third, to achieve the goal 1. Play brand advertising, enhance corporate image 2. Beautify the service environment, improve customer experience 3. Play product advertisements, improve sales performance 4. Release promotional information, improve promotional effects 5. Remote training teaching, reduce training costs Wuhan Interstellar interaction is a high-tech information technology company. The company is mainly engaged in multimedia information distribution system, digital signage system, digital signage system, LCD advertising machine, online advertising machine, LCD commercial display development and system integration, the company adheres to the needs and needs of customers. Starting from the deep understanding of professional technology and practical experience of a large number of projects, we provide customers with professional technical advice and support, planning and design, equipment sales, installation and commissioning, system integration and testing, application system development and software information platform construction. A series of services, extensive business cooperation with friends of new and old customers. For more information, please pay attention: Multimedia Information Publishing System | Multimedia Medical Guidance System | Hospital Queuing System | Digital Signage System | Multimedia Controller | Medical Trial Guidance System | Multimedia Medical Guidance System | Triage Guidance System | Information Publishing System | Government Guide System
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Mall Publishing Solution Based on Digital Signage System
As a crowded public place, large shopping malls have always been a contestable place for businesses with huge potential for consumption, and they also contain endless advertising opportunities. In addition to many advertising companies have come to occupy the treasure, more and more shopping centers have gradually realized the value of their own media assets, began to dig deep into this treasure. However, the existing LCD TV commercials often have problems such as inconvenient management, low information content, and poor dissemination of targeted information. In this situation, network-based LCD TV commercials and mall multimedia publishing systems have become upstarts in today's commercial advertising. .