The competition between Weichai and China National Heavy Duty Truck (Sinotruk) has always been fierce, whether in the market or on national television. Recently, Weichai has become a regular guest on China's top-rated news program, "News Broadcast." For a local company, securing such media exposure is no small feat. But how did Weichai manage it?
The latest coverage came on April 25th, highlighting how Weichai has shifted from merely adapting to the market to actively shaping it. The company has relied heavily on innovation and continuous technological breakthroughs. In the first quarter of this year, Weichai’s engine production and sales exceeded last year’s peak, showcasing its strong performance once again.
This time, the article specifically featured Weichai in the news summary, indicating that the report was considered significant. One of the key highlights was the progress of Weichai’s diversification strategy, which has achieved promising results. Alongside advancements in high-pressure common rail technology and expansion into overseas markets, the report also showcased Weichai’s iconic brands and operations.
The image featured in the news was from Weichai’s Chongqing Engine Plant. According to insiders, the plant’s core product—marine engines—has already secured orders through the end of the year.
Since the full implementation of the National III emissions standard for commercial vehicles in July last year, Weichai's appearances on "News Broadcast" have increased significantly. Meanwhile, Sinotruk, Weichai’s long-time competitor, has been closely following, showing strong momentum in the market.
Is this trend accidental or inevitable? Over the past year, the rivalry between these two giants has not eased. Whether in the market or in media exposure, both companies are strengthening their industrial chains. For Weichai, having a dominant position in the industry chain and solid performance has been the foundation of its success. However, Sinotruk took an early lead in EGR technology, capturing a large share of the market. On the policy front, the latest "National Auto Industry Adjustment and Revitalization Plan" has positioned Sinotruk as a leading player in the commercial vehicle sector, giving it priority in regional mergers and acquisitions. Moreover, Sinotruk is the only commercial vehicle company included in the national team, which has added pressure on Weichai.
Therefore, creating more visibility has become a necessary move for Weichai. As a listed company, generating media attention is natural, but it must be backed by real performance and solid data. Fortunately, Weichai has the fundamentals to support its efforts.
Weichai aims to build more momentum around its high-pressure common rail technology to seize opportunities during future technological upgrades. It also seeks to strengthen its corporate image to gain a better position in upcoming merger and acquisition waves. These two goals have become the main reasons behind Weichai’s frequent appearances on "News Broadcast."
What will be the next move from Sinotruk? It seems that "News Broadcast" has now become a stage where these two former rivals continue their battle.
Cnc Milling
How Does 5-axis CNC MILLING WORK?
Milling is the process of cutting and drilling material using a rotating cylindrical tool. This tool is held in a spindle and comes in a variety of sizes and forms. With 5-axis machining, there have two extra rotary axes defined by A, which rotates around the X axis, B, which rotates around the Y axis, and C, which rotates around the Z axis. The combination of additional axes depends on the machine and comes in variations, including AB, AC, or BC.
With 5-axis machining, the table or cutting tool can be tilted, creating the ability to avoid collision with the tool holder and allowing for better access to part geometry. This also ensures improved tool life and cycle time as it helps maintain cutting position and constant chip load. This type of machining offers a push toward single-setup machining, creating shorter lead times and increasing efficiency.
CNC milling is complex machining technique which utilizes several types of pre-programmed CAM and CNC controls to build customized components or parts. We are professional custom CNC milling company and 5 Axis CNC Milling Service provider in China, we offer the manufacturing of precision machined parts and solutions at affordable rates to meet the growing demands of the clients across the world.
Cnc Milling,Cnc Milling Machine,Desktop Cnc Mill,Small Cnc Mill
Ningbo Rongna Technology Co.,Ltd , https://www.service-machining.com