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Recently, Zhengzhou Nissan Capstone was listed nationwide. Its cab width was increased by 15 centimeters to 1.87 meters.
In addition, in March 2010, JMC will launch a wide-body light-weight Kakaway on a large scale, but this model was only a small-scale trial before.
JAC will also continue to introduce new products for wide body light trucks. “In terms of wide-body light trucks, JAC will launch new products in 2010 and release them after the Spring Festival. These new products have both improved on the original basis and new models.†Recently, the network management department of Jianghuai Automobile Light Truck Marketing Co., Ltd. Wang Guangyu told reporters.
Wide body light trucks account for 20% of total sales
What is a wide body? The wheelbase of a wide-body light truck is usually between 3.3 and 5.2 meters, and its size and load capacity are larger than conventional light trucks. For the light truck industry, wide-body light trucks are not new. According to statistics, with the development of the domestic economy and the construction of the expressway network, the development of wide-body light trucks based on medium and long-distance freight has gradually evolved and currently accounts for about 15% of the total light trucks. The existing wide-body light trucks on the market include Dongfeng Jinba, Dongfeng Duolika, Jiangling Kairui, Qingling 700P, Jianghuai Weiling and Futian Oumac. The reporter learned that in 2009, sales of wide-body light trucks were better, accounting for 20% of the total light truck sales.
"The company's sales of wide-body light trucks in 2009 were relatively satisfactory. We previously expected that Kairui could account for 10% to 15% of our total light truck sales. As a result, this ratio reached more than 20%. The widebody light truck is an additional model. There is a certain substitution effect on the original model.†Mr. Wang, a distributor of Guangzhou Jiangling Kai Rui, told reporters.
The reporter also obtained the same data from Tang Jianping, general manager of Zhejiang Hangzhou Jiasheng Automobile Sales & Service Co., Ltd.: “The wide body light truck accounts for 20% of our total sales in 2009, especially for models with a wheelbase of 3360 mm and a width of 2.01 meters. Better sales."
The sales situation of the dealers shows that the light body of the wide-body light trucks is rampant, and the sales data of the light truck companies are more optimistic. Wang Guangyu said: “The Weiling-wide body light truck is a traditional advantage model of JAC, accounting for more than half of the sales of JAC light trucks and accounting for about 1/3 of the sales volume of the industry wide-body light trucks.â€
Wide body light truck partially replaces middle card
The rapid development momentum of the wide-body light trucks has given rise to the industry’s voice of “wide-body light trucks seizing the medium-card marketâ€. Indeed, before 2009, the China Card market did experience stagnant sales, but throughout 2009, China Card sales performance was also very good. Does this mean that this situation is changing?
"The competition between wide-body light trucks and China Cards cannot be considered only in terms of width, but also factors such as the length of the vehicle and the carrying capacity. I think that the impact of the wide-body light trucks on the cards does exist, but their replacement is not significant. Because the needs of different users are not the same. The wide-body light trucks differ in size, engine, and price from China Card, and the customer groups they face are also completely different.†Mr. Wang further stated: “Specifically to Kai Rui, I think it It is unlikely that the company will seize the market share of the medium-sized card because its vehicle length and loading capacity have not changed much compared with the previous light trucks. Kaiwei, which was listed in March this year, is the model that seizes the market share of the medium-sized card.
Zhang Wenshan, deputy general manager of Hebei Tongli Motor Trade Co., Ltd., also holds a similar view: “Wide body light trucks can’t occupy the market share of medium-sized cards. I think manufacturers to develop wide-body light trucks is to subdivide the market. This market does exist, but at present The differentiation is not yet obvious.In the past, there was no such wide-body light truck model. From scratch, the increase was certainly very high. It can be seen that many manufacturers are selling wide-body light trucks, but most of them are not used as the main models. We did an experiment. At that time, the main length of a brand truck we sold was 8.6 to 9.6 meters. Later, in order to widen the product line, we added 6.5 meters and 7.5 meters of vehicles for sale. The result was a failure."
From this we can see that for the segmented market that has already formed, it is not easy for other products to succeed instead. Zhang Wenshan also said: "The amount of the Chinese card market itself is not large, even if the wide body light truck can replace a part of the card, the amount will not be too much."
“Can not say that the wide-body light trucks completely seized the market share of China Card. There are intersections between the two. For example, a 4-cylinder machine, a high-powered wide-body light truck, a 6-cylinder machine, and a small horsepower medium card have an alternative role. It is more than 100,000 vehicles, which is less than the sales volume of more than one million light trucks per year, and it also accounts for 1/10.†Wang Guangyu introduced.
Depending on the use of different models
Can a wide-body light truck capture the medium-card market? It is still difficult to conclude that for users, which model is more economical to use?
“In the past, in order to save road tolls, the phenomenon of 'big tonnage' has been banned for many times. Now that the road maintenance fees have been abolished, it is fair for both China Cards and wide-body light trucks.†Mr. Wang believes: “If you calculate by unit cube It is definitely more cost-effective.†In the interview, Mr. Wang was very optimistic about Kaiwei’s market prospects: “Our target customers are large-scale logistics companies and unit customers. They mainly run long-distance freight business, and they are often about 500 kilometers away. ."
Zhang Wenshan analyzed the use of the product: “What cost-effectiveness depends on the specific business involved. Take vegetable transportation as an example. In China, the card is mainly run on the vegetable market. However, users who purchased a wide-body light truck have previously used narrow-body light trucks. Pulling the goods in the fields, narrow roads in the country, and inconvenient turning in the turning of Zhongka, which is not an advantage in this regard, and in addition, the body light and the light weight of the card are larger than the narrow body light trucks, which is naturally welcomed by the users.
"I think we can't just say which is more cost-effective. We must analyze it according to its purpose. For example, for users who pull light-bubble cargo, because the volume of the light body of the wide-body light truck is similar to that of the medium-duty truck, the weight of the light-bubble cargo is relatively light, so that the light body of the light body The disadvantage of relatively low weight is not so obvious. In this case, users tend to use wide-body light trucks, said Wang Guangyu.
Wide-body light trucks account for 20% of light truck sales, but it is difficult to grab the card in the bowl.