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Volvo brand cars have always been known for their safety and comfort. Volvo trucks also allow drivers to enjoy the process of driving and make distant journeys less boring. The reporter learned yesterday that Dongfeng Motor, after welcoming Renault from France, joined forces with Volvo Group to build a commercial vehicle (heavy truck), enriched its own automotive product line, and introduced high-end luxury heavy trucks to the domestic market to increase the competitiveness of its commercial vehicles.
The sources close to the Dongfeng and Volvo cooperation projects revealed that the two parties have established a joint venture at the ratio of 55:45, and they have obtained approval from relevant departments. The official announcement will be published on a daily basis. This time, the joint venture company is headquartered in Hangzhou, Zhejiang Province. The production plant is located in Shiyan, Hubei, and Volvo truck output technology and standards. Dongfeng Motor provides “capacity†through its Dongfeng commercial vehicle platform. The day-to-day specific management of the production plant is managed by Dongfeng Commercial Vehicles. .
The above-mentioned sources also revealed that Volvo specifically established a joint venture project team to promote the project. At the beginning of this year, Dongfeng Motors divested Dongfeng Commercial Vehicles from the Dongfeng Limited Framework and became an independent subsidiary. The joint venture between Dongfeng and Volvo is operated under the Dongfeng commercial vehicle framework.
It is not difficult to find that the cooperation between Dongfeng and Volvo is different from the previous joint venture model. Prior to this, in the foreign-tech vehicle-enterprise cooperation method, most Chinese companies chose a half-share equity joint venture model. But this time Dongfeng and Volvo's joint venture, China has a controlling stake, which not only shows that Dongfeng Motor's strength can not be underestimated, but also shows that domestic auto companies are trying to have more right to speak.
Why does Volvo carry heavy trucks to China at this time? Industry sources pointed out that at the moment, as one of the most powerful developing countries in China, the demand for commercial vehicles, especially heavy trucks, is evident. Although the global financial crisis and the European debt crisis have affected the domestic economy, it is still developing rapidly. Therefore, With the shrinking of the international market, Volvo must seek new business growth points. At this time, China, as the largest consumer car market, will inevitably trigger the flooding of car companies in various countries.
In addition to Volvo’s eagerness to enter, the higher demand for heavy trucks in the domestic market is also a reason. A commercial vehicle dealer at the Wuchang FiberHome Market told reporters that the cab of domestic commercial vehicles is relatively boring. Besides the cab is the seat, the driving experience during long-distance driving can hardly be described as driving experience. The cab of foreign commercial vehicles is even more Like a small hotel, it has a sofa, a desk and small audio and video facilities to make driving enjoyable. At the same time, in the domestic commercial vehicle market, although Dongfeng, Fuqi, China National Heavy Duty Truck and other domestic brands have become mainstream in the market due to their low price and high quality, the market also has a demand for high-end commercial vehicles.
With Volvo's heavy truck technology, Dongfeng Motor will once again allow the domestic commercial vehicle market to heat up. Commercial Vehicle Segments Strategic positioning is particularly important for Dongfeng Motor. It is reported that the heavy truck business will be the focus of Dongfeng's “big commercial vehicle†concept. According to the “big commercial vehicle†strategic concept, the vehicle production capacity of Dongfeng Automobile Shiyan base will reach 700,000 units, which will double.
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