Osram teamed up with Mulinsen to reshape the new pattern of LED lighting industry

The acquisition of OSRAM Lighting ended with IDG Capital, and the Chinese consortiums such as China's LED giants Mulinsen and Yiwu State-owned Capital Operation Center, and the acquisition of Osram's lighting business Roundvals (LEDVANCE, OSRAM light source business) for 400 million euros. Became the end of the acquisition of LED manufacturers in China and the international capital party and the local government of Osram Lighting in China. Finally, with IDG Capital, the Chinese consortiums such as China's LED giants Mulinsen and Yiwu State-owned Capital Operation Center will acquire Osram for 400 million euros. The lighting business, Land Vance (LEDVANCE, OSRAM Light Source Business), has become an index purchase case for Chinese mainland LED manufacturers to join hands with international capitalists and local governments in mainland China. TrendForce LED industry research brand LEDinside research associate manager Yu Chao said that Osram Lighting's acquisition highlights that international manufacturers want to withdraw from the LED lighting field with poor profit prospects. China's LED lighting manufacturers are through Cost advantage and government support will continue to sit in the LED lighting market in the future. In 2015, the LED penetration rate of the global general lighting market has reached 31%, but due to the fierce competition in the LED lighting industry, international manufacturers have abandoned the lighting business that has been operating for 100 years. According to statistics, in 2015, OSRAM's revenue was as high as US$6.1 billion. If deducting automotive and special lighting applications, revenue from lighting and lighting systems business will reach approximately US$3.2 billion, and the market share in the general lighting market will be approximately 3.8%. second. Chu Yuchao pointed out that after the LEDVANCE spin-off, the Osram brand's market share in general lighting will drop sharply, and the overall company's operational objectives will also be transformed into high-gross LED components, automobiles and special lighting fields. The strategy of grabbing market share in the past has been abandoned, and it has begun to move into the development of high value-added fields. In the transaction, Osram and Mulinsen also reached a strategic supply agreement. In the future, Mulinsen will purchase orders from Osram's Malaysian factory for a large number of LED chips. Chu Yuchao further stated that OSRAM sold the light source business to Mulinsen to ensure the outlet of its own LED chip. Mulinsen adopted Osram's patented chip through the new LEDVANCE, plus its own cost-effective LED package, which can be Osram and Sylvania. The brand's attack on the lighting market will accelerate the expansion of the market share of Chinese manufacturers in the lighting sector, resulting in a win-win synergy.

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