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Ten key words to see the development trend of domestic LED lighting in 2015
In recent years, the LED lighting industry has grown rapidly with an increase of more than 30 per year. Especially in 2014, the traditional electric light source products have fully retreated, and the penetration rate of LED lighting terminal applications has been continuously improved. At the same time, channel warfare, price wars, product wars, and brand wars have intensified, and the tide of mergers and acquisitions in the industry has been surging. Standing at the gate of the year-end and the beginning of the year, here are some of the personal insights into the development trend of LED lighting in 2015. Keyword 1: The era of LED lighting has created a new era of human lighting. If incandescent lamps illuminate the 20th century, then LEDs will illuminate the 21st century. In October of this year, two scientists, Akasaka, Amano, and Nakamura, won the 2014 Nobel Prize in Physics for inventing high-brightness blue LEDs. Driven by the concept of energy saving, emission reduction and low carbon environmental protection, the LED replacement wave is in the ascendant, coupled with its electronic properties such as dimmable color adjustment and intelligent control, the application prospect is very broad and beautiful. Keyword 2: Inspur LED has set off a new wave of lighting that is higher than a wave. Looking back on the development of the LED lighting industry in recent years, we will find that there are four development stages: the first wave is that LED enters the lighting industry, the second wave is that LED lighting enters all walks of life, and the third wave is that traditional enterprises enter LED lighting. The fourth wave is that Internet companies (Millet, etc.) and automobile companies (BMW, etc.) have entered the field of LED lighting. The rush of people from all walks of life also shows that the industry is in a rising sun. Keyword 3: Energy LEDs are emitting Chinese energy. From the current point of view, LED is one of the few strategic emerging industries in China that is in the forefront of the world, and it is hopeful to change from an industrial power to an industrial power. Here, there are several data to prove that China's total annual output of LED lamps has reached 810 million, and the number of products manufactured and exported ranks first in the world; the world's largest packaging factory in Guangdong, the largest LED chip factory in Taiwan; domestic chip imports The replacement ratio has increased year by year, reaching 75 in 2013. Keyword 4: Reconstructing LEDs to connect to the Internet, e-commerce has sprung up. In 2014, the market size of online shopping lighting products was about 2.4 billion US dollars, accounting for 14.4% of all sales channels. It is estimated that by 2017, the proportion of online shopping will reach 30, surpassing lighting engineering and lighting stores to become the largest sales channel for lighting products sales. . Keyword 5: The rise of LED cross-border development. Recently, the World Internet Conference was held in Zhejiang. The rise of China's Internet will drive the rise of the LED industry, which is the closest area in the semiconductor industry to China's advanced international level. The era of microelectronics and optoelectronics is advancing hand in hand, and the deep integration of LED lighting and information technology (Li-Fi) will also become an important element of the era of big data. Keyword 6: Segmentation and extension of the migration LED industry. In terms of LED lighting products, mass products (replacement products) may be the same, and the law-abiding, nothing more than cost-effective; however, niche products (beyond products) will be more modern, stylish, and form a subdivision in special areas, Such as medical lighting, bio-lighting, automotive lighting, mobile lighting, emergency lighting, etc. At this time, because of the LED, the lighting is no longer just a light, but becomes a platform through which more elements and requirements can be connected. Keyword 7: Control LED intelligent development. Light is the premise of the existence of almost all living things on the earth. Intelligent lighting will change from pure light extraction to an intelligent light environment that creates application requirements. The digitalization and controllability of the LED itself also makes on-demand lighting possible. Keyword 8: Anxiety about the LED industry. Dou Linping, secretary-general of the China Lighting Society, said in a recent industry forum that there are more than 20,000 LED lighting companies in China, and the lighting market has an output value of about 500 billion yuan. After three years, the survival rate may be only 25, or about 5,000. Faced with the rapid development of technology and industry changes, many companies have no direction, looking for new ways to cross the river by feeling the stones. Keyword 9: Where is your LED world? Faced with the increasingly fierce competition in the LED market, this year, international giants such as Osram, Philips and Samsung have chosen to adopt a subtractive, more concentrated and more focused way of living. For the majority of small and medium-sized enterprises in China, LED is a rare opportunity for development, but heaven and hell are sometimes not far away. Left or right? Enterprises should find their own positioning and find a way to survive and space. Keyword 10: The way out of the way determines the way out, and the vision determines the future. This is an era of collaborative innovation, cooperation and win-win. Closed and defensive is not an effective way of competition. The world of LED is very exciting, and the world of LED is very helpless. In such an era of great change, great differentiation, and great turning, companies need to have open minds and keen insights to stand out in this round of competition.