The sensational acquisition of Whole Foods Markets by Amazon is not good news for many retailers and real estate investment trusts, but for some new technology companies or recently listed tech companies, this is a Unit strong driving force.

According to Bloomberg, Impinj, the Seattle-based company that provides RFID to retailers, is one of the core technologies Amazon Amazon unveiled. And precisely because of the advent of Amazon Go and Amazon's all-food takeover, Impinj shares more than tripled since the IPO in July last year.

"Connecting everyday stuffs to the Internet is the next step in the Internet," said Chris Diorio, CEO of Impinj. "In the future, you can quickly and quickly get the information you have or whatever you want to buy."

Unlike bar code and RFID maker Zebra Technologies and NXP Semiconductors NV, which offers terminal chips, Impinj offers a complete system. Currently, Impinj products are the most widely used among apparel retailers. According to Diorio's estimate, apparel retailing accounts for around 80 billion radio frequency identification tags each year, with Impinj currently trading at 5-10%.

Diorio believes that the most potential area of ​​application of RFID technology is the food industry. "Once our technology is in the food industry, that figure will skyrocket." And that just happens to explain why Impinj's stock rose 19% on June 16 this year. This day, it is Amazon announced the acquisition of all-food supermarkets to 13.7 billion US dollars day.

It is reported that at present Amazon has Impinj's technology applied to the physical bookstore among them. However, both companies declined to discuss the relationship.

"While still in the beta phase, all kinds of information points to Amazon Go using RFID technology," said Brad Erickson, an analyst with investment bank KeyBanc Capital Markets. "In that case, I think Impinj is bound to have something with Amazon Kind of relationship. "

It is reported that, Amazon is the RAIN consortium (founded by the Impinj organization, is committed to promoting the widespread use of RFID technology in the world). Recently, the two companies will also co-host a meeting of investors in the organization in Seattle.

According to public information, in fiscal 2016, Impinj's revenue reached 112 million US dollars, non-GAAP net loss of 1.7 million US dollars, compared with July 20 when the stock market increased by 276%.

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