Purchase advanced equipment in advance and prepare ahead of the sales season in March and March of next year. The reporter learned from the 2011 China (Shishi) Textile Industry Fair held recently that the on-site turnover amounted to more than 70 million yuan and the intentional turnover was 130 million yuan. Eight foreign textile machinery enterprises entered the professional market of Shishi sewing machinery.

The sale of high-tech equipment is thriving. "The sales volume of second-hand sewing equipment and old textile machinery and equipment is lower than before. The demand for high-tech equipment is relatively large." Several months after the market situation was tracked, Shishi City's textile dyeing, finishing and sewing machinery equipment market Manager Wang Zhongcheng concluded that the overall market is dull, but high-tech equipment is "outstanding."

Hanging water production lines and high-grade embroidery machines... The eight companies that have settled in the professional market come from Guangdong, Japan, and Canada. They can spot the market potential of the peak season in February and March of the next year and bring targeted new machinery and equipment. Dong Yuanzheng, chairman of Dongzheng Sewing Machine Co., Ltd., said: “Multi-needle pattern machines, browsers and other special equipment are very helpful for textile companies to produce new products, and are less affected by the off-season sales.”

“The equipment that reduces labor costs is also a focus of business procurement at the show.” Zeng Shengli, secretary general of the Fujian Sewing Equipment Industry Association, said that the type of equipment purchased by enterprises is mainly used to gradually reduce the number of workers next year or even in the coming years. bedding. For example, a sewing machine at the exhibition attracted a lot of attention. According to reports, sewing a button previously required workers to sew four sides. Using this new machine, one can replace the workload of thirty people.

What does "Special Solo Exhibition" precision marketing do in the off-season? Some textile machinery sales companies quietly stocking.

“On the one hand, we collect old customer equipment needs and updated information, and on the other hand we purchase some new equipment.” Mr. Chen is the head of a sales company in the Shishi textile machinery market. It takes millions of dollars to buy new equipment in three months. Many old customers have already signed orders. He believes that the off-season equipment prices are generally low, as long as the hot spotting of enterprise technology updates, the profit margin will be greater next year's peak season.

More companies have not been idle for four or five months. They either hold corporate exhibitions to prepare for the coming year or deepen the market in Southeast Asia. “Philippines, India, and Vietnam are the markets that Quanqin had already explored and demand is on the rise.” Zeng Shengli, secretary general of the Fujian Sewing Equipment Industry Association, said that Hengli, Yongxin, and Hongyun have recently invested their sales efforts into these products. In the market, some products with general sales performance in the domestic market are in short supply in Southeast Asia.

“Hongyun made some new equipment developments for swimwear and summer casual wear. They invited the purchasers of swimwear companies to come to visit and give their opinions and then modify the machine performance.” Wang Zhongcheng introduced that Hongyun and BEHRINGER were in average in the low season. The "special solo exhibition" was held in which targeted customers were invited to conduct some seminars, interactions, display some new products, and collect customer demand for improved equipment.