Nowadays, the “Chinese Studies Fever” has gone from academic lecturers such as Yu Dan and other academic stars from Fudan University to Fudan University and Tsinghua University. Although people often question its commercialization and vulgarization tendency, I don't think it is necessary to worry about it. Sinology, in layman's terms, refers to traditional Chinese culture and scholarship. Actually, not everyone needs to drill into ancient paper piles. From Confucianism, Buddhism and Taoism, to medical astrology and drama painting, they can freely follow the personal interests and knowledge base. Even if it is intentionally used by a business, it also objectively adds to the social effects of disseminating Sinology.

Right now, in the auto industry, this "national studies fever" is also developing in full swing. The first is Li Shufu's study in Beijing Guo Zijian and Wang Shouchang, Qian Chengdan, Wang Liqun, and several other masters of Chinese culture discussing the “Chinese national culture and Volvo brand culture”; then it was a luxury car before the opening ceremony of its custom center, and invited him to talk at Heyi Zhou in Donghu. "Farming is better than nourishing the world" philosophy; on July 10th, with the Dongfeng Peugeot's first flagship model 508 to enter the mid-to-high-end model market, the combination of Chinese culture and automotive culture reached its climax.

For the first time, I heard that car manufacturers used such an important concept of Chinese philosophy as their core product concept. It is confident, bold, and impressive. Many people know that the “combination of knowledge and practice” is the quintessence of Ming Yang’s scholar Wang Yangming’s ideology more than 500 years ago. Ancient Chinese philosophers believed that we should not only recognize (“know”), but should practice (“walk”) in particular. Only when the "knowing" and "behavior" are united can they be called "good." This is similar to the "relationship between cognition and practice" in our philosophy textbooks.

After watching CCTV's “Lessons of the Hundred”, he read “Mancius Wisdom.” He read many of his books and remembered “If you were Chinese, read the Analects carefully or listen to the Analects once in a lifetime. A descendant of a culture.” On that evening, on the evening of July 10, the Hangzhou International Convention Center, which enjoyed the honor of “Sun and Moon” on the banks of the Qiantang River, really met the famous Taiwan philosopher and Confucian master who had passed half a century. Fu Peirong. However, it was a new car conference, which was undoubtedly a commercial occasion. However, he was awe-inspiring and calm with a deep gas field, but it made the whole game solemn.

"I am very touched. Such an elegant French brand uses the slogan of "Knowledge and Action" as its slogan, which is worthy of our affirmation." He likes to hear Fu Pei-rong explain the ins and outs of "knowledge and action," from the understanding of the universe and life. Personal cultivation, universal value, appreciation of his deep philosophical thinking to play with the most popular language.

"Integration of knowledge and practice", in the context of Dongfeng Peugeot's general manager Lei Xin, the Peugeot brand has a long history of 200 years, and the constructor history is also as long as 120 years (comparable with Mercedes-Benz). During the 8 years of growth of Dongfeng Peugeot, The demand for consumers has been sufficiently understood. This is known as "knowledge." Dongfeng Peugeot has the courage to practice and strives to meet demand. This is the brand's "walk." Combining "knowledge" and "walking" into one is exactly what Dongfeng Peugeot has been pursuing.

508 is Dongfeng Peugeot's high-end car masterpiece, for eight years of corporate history, high-end cars have been absent Dongfeng Peugeot has extraordinary significance. The 508-oriented customer group is defined as “a knowledgeable successor”, meaning that he is on the road to success and he is very calm, understands taste and contingency, knows what he is doing and what he does not, knows how to innovate, and never forgets stability. Progressively summed up with one word is called "intellectual success."

When a car is endowed with such a profound slogan, its meaning for car owners, as Fu Pei-jung said, "If you get on the train, you can see that "knowledge and action are one," which is equal to the motto and you find yourself positioning." In today’s Chinese society, more and more consumers’ feelings about cars have long been more than a means of transport, but also a vehicle for expressing emotional needs and self-identity.

Today, there are 600,000 Dongfeng Peugeot models in China's streets and galleries, and the new listing of 508 this year to complete sales of 18,000 vehicles. The 508 has won the German red dot design award called the Oscar of the design industry. It hopes to add better temperament and taste to its owners and meet their deeper emotional needs, love needs and self in Maslow's demand curve. Realized needs.