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The heavy-duty truck market has entered an unprecedentedly cold period this year. Production and sales volumes have dropped significantly year-on-year, down 7.36% and 5.03% respectively. In addition to the declining demand for heavy-duty saturated cards, is there any Other reason? When will the heavy truck market get out of the downturn? This has always been a problem that people in the truck industry and related industries have been thinking about. Today, the analysis of the truck market has been used to summarize the reasons for the sluggish domestic heavy truck market at seven points.
First, the vehicle fuel consumption management policy.
The Measures for the Inspection and Supervision of the Fuel Consumption of Road Transport Vehicles promulgated by the Ministry of Transport has a greater impact on heavy truck users and manufacturers, forcing some users who wish to purchase cars to adopt a wait-and-see attitude.
Second, the state promulgated the "Road Safety Protection Regulations" to increase transportation costs.
On March 7 this year, Premier Wen Jiabao of the State Council signed a State Council order to promulgate the "Regulations on the Protection of Highway Safety," which took effect on July 1, 2011. The "Regulations" will have a significant impact on the sales volume, structure, freight volume and freight price of the automotive industry, especially the heavy-duty truck industry.
Third, the rise in oil prices led to a slowdown in sales of heavy trucks.
Since 2011, the price of fuel has remained high. A rise in oil prices will inevitably lead to further increase in the cost of vehicles. The soaring oil price will undoubtedly increase the transportation cost again, which will increase the operating costs of users, and cause some users who originally intended to purchase heavy trucks to give up or slow down their purchase intentions.
Fourth, the impact of tightening monetary policy.
In the first half of 2011, the central bank raised interest rates twice and raised it six times. This undoubtedly has a multi-faceted effect on heavy truck consumption. Multiple rounds of interest rate increase indicate that the degree of inflation is still relatively high, and raw material prices may continue to rise sharply. In particular, heavy truck-type raw material costs account for a large proportion of the entire vehicle's production costs. In addition, a significant portion of heavy truck users are borrowing cars, and the increase in the cost of loans for car buyers caused by continuous interest rate increases will have a certain impact on some heavy truck consumers.
5. The situation of arbitrary charges on the highway has affected the pace of growth of the heavy truck market.
The logistics industry has always been the main sales market for the heavy-duty truck industry. Since 2010, there have been serious irregularities in the installation of cards, fines, and overcharging on highways. Fees have become a heavy burden on logistics companies. At the same time, the decreasing profitability of transport users has seriously affected the heavy-duty truck market. The pace of growth. Although my family has introduced the "State of the Eight" that promotes the healthy development of China's logistics industry, it will take a certain period of time before the implementation of the policy will be effective. The stubborn illness of the logistics industry in the short term will also restrict the sales of this heavy truck.
Fourth, the impact of tightening monetary policy.
In the first half of 2011, the central bank raised interest rates twice and raised it six times. This undoubtedly has a multi-faceted effect on heavy truck consumption. Multiple rounds of interest rate increase indicate that the degree of inflation is still relatively high, and raw material prices may continue to rise sharply. In particular, heavy truck-type raw material costs account for a large proportion of the entire vehicle's production costs. In addition, a significant portion of heavy truck users are borrowing cars, and the increase in the cost of loans for car buyers caused by continuous interest rate increases will have a certain impact on some heavy truck consumers.
Sixth, economic and macro-environment do not give power.
In the first half of this year, the gross domestic product was 2044.5 billion yuan, which was calculated at a comparable price and grew by 9.6% year-on-year. The consumer price (CPI) increased by 5.4% year-on-year, and the CPI growth in June reached a new high of 6.4%. This year, the state must control the growth of GDP, and the relevant local government departments have not started construction in large numbers to increase local GDP. This has reduced the demand for heavy-duty trucks to some extent. In addition, China has lowered its GDP growth target during the “12th Five-Year Plan†period, which has led to a weakening of demand for heavy trucks in industries such as infrastructure construction, transportation, and logistics.
VII. Rising raw material prices and labor costs.
The increase in prices not only reflected in people's food and lodging, but also increased the price of raw materials and the increase in labor costs in the automotive industry. It has also directly affected the benefits of many heavy truck companies. The continuous appreciation of the renminbi has also brought truck companies a lot of overseas markets. difficult.
In summary, the reasons for the policy have slowed down the pace of the heavy truck companies going out of the doldrums and reforming the economy to a certain extent. However, opportunities and challenges coexist, and heavy-duty truck companies need to take the initiative in the future market or they should To start with, looking at internationally renowned corporate brands, all exceptions are to grow and thrive by improving their own thriving growth in a difficult market.
Seven reasons to slow the recovery of the heavy truck market Heavy truck companies need to build core competitiveness