The number of car ownership in China has rapidly increased, and reports of a certain city becoming a million car city are not uncommon. The continuous growth of vehicles on the road has led to an increase in the popularity of domestic navigation equipment, but it is worth noting that since 2010, contrary to the gradual increase in the popularity of car navigation systems, the price of car navigation systems has been rapidly lowered.

In response to the low cost of car navigation, the brand products manufacturers on the market reflect different things. The mainstream brand manufacturers believe that quality is the biggest factor in consumer choice, and shelf life is the best policy for the market. The price adjustment of these manufacturers is not big, but the frequency of preferential activities is relatively high.

Only a small number of manufacturers have confidence in their products, and more manufacturers will follow suit to develop corresponding countermeasures, launch their own low-priced products, and seize the low-cost navigation market. No matter which kind of countermeasures, we can't change the profit margin of vehicle navigation, and the car navigation market has become a competition for the Red Sea.

Car navigation manufacturers are stuck in swamps where the product price is low and profits are getting thinner. Whether it is product cost or product technology, they hope to have further breakthroughs and break the tug of war in the price of car navigation.

Judging from the current state of automotive industry development, the application of voice technology in car navigation becomes a trend. The traditional vehicle navigation mainly uses the eyes to obtain information, and there is a certain safety risk for the driver. Based on driver safety and corporate profits, the development of voice technology in car navigation is inevitable.

Combining voice recognition technology, the driver can pass the dictation to the vehicle-mounted device, and the vehicle-mounted device can automatically complete the task, achieve human-machine communication, increase the humanity of the vehicle, and liberate the driver’s hands and eyes, changing the driver. The existing driving habits, improve the safety of driving, bring convenience and comfortable life to the driver, and realize the goal of intelligent traffic.

Since 2012, voice-activated products have achieved a qualitative breakthrough in in-vehicle navigation, which has become an important way for manufacturers to promote product highlights and increase their competitiveness. Wing Truck Network's voice-activated navigation intelligent upgrade system, Roewe's voice cloud driving iVoka, Tianyuan's intellectual driving clouds are the results of domestic companies' R&D voice control technology.

These products all reduce costs by integrating the resources of all parties and improve the performance of navigation devices. In particular, the voice control products of the Wing Card Company can achieve voice-activated navigation, national road rescue, Wing card online services, and 7*24-hour manual service. Kasda's navigation products are equipped with voice-activated services from Wingcards to enhance the performance of their navigation devices and win customers' favor.

Therefore, relying solely on price war can not fully meet the market demand, low-cost navigation products can only bring instant profits to enterprises, companies need to continue to profit and build brands among consumers, cultivate long-term fixed customers, expand the market.

The use of voice-activated technology in navigation to solve the problems of companies in price wars, through technological upgrading of products and improving the competitiveness of enterprises is king. At the same time, the introduction of voice-activated products can bring convenience and safety to the majority of owners.