At present, most of the domestic auto parts companies have established their own corporate websites. How to operate a corporate website is very difficult for parts and components companies. In fact, the website of a parts and components company should have seven network marketing functions.

The image of the corporate website represents the online brand of auto parts companies. People understand that an auto parts company largely starts with visiting the company’s website. The professionalization of website construction directly affects the company’s online brand image, and also has a direct impact on other functions of the website. The image of the website is the visitor’s first impression of the company. This impression plays a crucial role in establishing the brand image and generating user trust. Therefore, the auto parts companies that are qualified should strive to reflect themselves in the construction of their websites. In the image, in reality, many corporate websites lack sufficient understanding of this, and the website image does not fully reflect the brand value of auto parts companies. Some emerging parts companies have used this principle to achieve the “small business big brand”. , and get equal opportunities to compete with traditional large companies.

The main purpose of vehicle dealers or users visiting the parts company's website is to gain an in-depth understanding of the company's products and services, and the main value of the parts company's website is to flexibly display the text, pictures, and even multimedia information of the product description to the users. Even if a simple website is at least equivalent to a product promotion material that can be updated at any time, and this promotional material is acquired by the car dealer or user, it has a high degree of attention to the information content, so it can often be Get better publicity than general printed promotional materials, which is why some small businesses are only satisfied with the main reason for building a simple website. With less investment, it is also possible to get a good return.

Auto parts companies need to understand that the website is an information carrier. Within the scope permitted by law, they can publish all corporate news, product information, various promotional information, tendering information, and cooperation information that are beneficial to corporate image, customer service, and sales promotion. Staff recruitment information and more. Therefore, auto parts companies own a website that is equivalent to having a powerful propaganda tool, which is the embodiment of the autonomy of corporate websites. When the corporate website is established, it is the top priority of network marketing to properly organize information that is valuable to users. When auto parts companies have new products on the market and carry out phased promotions, they should also make full use of the website’s information release function. The information was first posted on its own website.

Auto parts companies can provide customers with various online services and help information via web sites, such as FAQs, e-mail consultations, online forms, and more. A frequently-designed FAQ should answer more than 80% of customer concerns. This will not only provide customers with convenience, but also improve service efficiency and save service costs. In addition, market research is an indispensable part of marketing work. The company website provides a convenient and inexpensive way for online surveys. It seeks car dealerships through online questionnaires on the website, or through e-mail, forums, and real-time information. Or user comments, etc., can get valuable user feedback information. Regardless of investigations such as product surveys, consumer behavior surveys, or brand image, auto parts company websites can play an active role in obtaining first-hand market information.

At the same time, resource cooperation is a unique online marketing method. In order to obtain better online promotion results, it is necessary to establish resource cooperation relationships with suppliers, distributors, customer websites, and other content or functions complementary to or related to the company. Share to the purpose of benefit sharing. If there is no corporate website, it will lose many opportunities to accumulate network marketing resources. Without resources, cooperation will not be possible. Common forms of resource cooperation include exchange of links, exchange of advertising, content cooperation, customer resource cooperation and so on. In fact, the auto parts company website itself is a sales channel.

With the increasing value of e-commerce, more auto parts companies will develop online sales channels and increase online sales. There are many ways to achieve online sales. It is an effective form to use the resources of the company's website to conduct online sales.