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Since 2011, the domestic heavy truck market has been sluggish. As a result, many truck companies have cut prices to promote sales, or to snatch markets, or because the market environment is not good. When talking about the reasons for price reductions, the relevant person in charge of a heavy truck company revealed a message: Heavy truck companies have used various promotional methods to gather funds, partly because the market environment is not good, but the more crucial reason is that the inventory is too large. Lead to crazy business discounts.
Market downturn causes discounted sales
Searching the Internet for key words such as heavy-duty card price promotions, and finding price reduction information for heavy truck dealers everywhere, such as the FAW Liberation J6 heavy truck 6×4 dump truck, price reduction of 16,000 yuan; Liberation J6 heavy truck 6×4 tractor, price reduction of 17,000 yuan . In addition to FAW liberation price reduction, Beiben V3 heavy truck dealers also cut prices by 9,000 yuan to attract users.
According to incomplete statistics, in the current market, heavy truck companies such as China National Heavy Duty Truck, FAW Jiefang, Beiben, Shaanxi Auto, and Hualing have all made price promotions in local markets.
The market environment is not good, and it is expected that the traditional off-season from July to September will be even lighter. In general, the manufacturer's promotional measures are mainly to increase the price reduction efforts, improve the dealer rebate and so on. In order to restore the market's negative momentum and accomplish corporate goals, all heavy truck manufacturers can only increase sales through these forms.
In this regard, the relevant person in charge of a heavy truck company also expressed approval. The sale of products at a reduced price is not simply to snatch up the market, mainly because the situation in 2011 is too difficult. This can be seen from the price reductions of various companies in the market.
However, price reduction promotions still cannot bring substantive gains to the company. Although the market is making substantial price promotions, sales are still not improving. Promotions are not the beginning of the moment. Some companies have started to cut prices since March. The industry's production and sales data also show that the heavy truck market has been falling.
Every heavy truck company wants to expand its market share, and price reduction promotions are not the only actions that were done in 2011. At present, the main reason for the large-scale price reductions of heavy truck companies is that the market is too sluggish, and every heavy truck company has felt the pressure of sales. In order to break through in the face of adversity, you can only think of ways to promote, the current promotion methods are visible in the market are varied. 
The company reports that the stock is too large
In fact, it is better to grab the market and the situation is difficult. The main reason is that the stock is too large. Heavy-duty truck companies are generally expected to have a higher market expectation in 2011. In the face of fierce market competition and potential oversupply, the sharp price-cutting trend will unexpectedly come to an end. In the long run, the outlook for the heavy truck market is not optimistic.
It is reported that the 150,000 vehicle production capacity of the FAW Liberation Changchun Base will have a planned production capacity of 300,000 vehicles. The doubling of production capacity is to achieve an annual sales volume of 420,000 liberation trucks by 2015. CNHTC is building a base for producing 400,000 commercial vehicles per year. Dongfeng will produce 80,000 new Shiyan plants and Dongfeng Liu. The production base of 100,000 commercial vehicles is under construction. As far as the current situation is concerned, overcapacity and excess inventory are facts. The situation is not optimistic. At present, the inventory of the heavy truck market is about 250,000-300,000 vehicles.
To some extent, this judgment is correct. Some heavy truck companies place vehicles in the hands of dealers, and some heavy truck companies put their vehicles on their own hands. In either case, this part of the vehicle will eventually be sold to the market. The reality is that the market is not good, resulting in the 2010 inventory has not yet been fully digested, and 2011 stocks continue to accumulate.
Many heavy-duty truck companies have not estimated that the market will fade into this situation in 2011, and many manufacturers have large inventories. Because of the small base number in 2010, Hongyan’s current inventory is still in a reasonable range. Some companies have a large amount of their own market, even considering the decline of the industry, but will also meet the original level, so the inventory will be greater.
No matter how heavy the inventory of heavy trucks is currently, it is an indisputable fact that heavy truck companies are facing inventory pressure. A relevant person in charge of a heavy truck company stated that in 2010, the sales volume of heavy trucks with millions of heavy trucks had a lot of moisture, which also led to an excessive inventory in 2011. Faced with the phenomenon of no flourishing season, some heavy truck dealers have stepped up promotional efforts, such as providing lifelong services and paying in installments.
Does not affect industry competition
All heavy truck companies are very sensitive to inventory, and do not want to disclose specific figures. Carrying out promotions on a large inventory basis will only lead to heavier and heavier burdens on heavy truck companies.
Heavy truck inventory will affect the market production and sales in 2011, but it will not change the structure of heavy trucks. In the second half of 2011, it was the enterprise's strength that was invented, and the inventory was definitely going to be reduced. At present, the heavy-duty truck market also shows a trend of price cuts and promotions. Now we can see how much the price cuts are and whether companies can stand it. Heavy truck dealers are also very helpless, generally said that they must look at the market conditions to determine the trend. If the market performs well, it will be easier to digest the inventory.
For Shaanxi Auto, it is certainly no problem to digest stocks. At present, there are about 6,000 inventories, which is not high. The relevant person in charge of SAIC Iveco Hongyan believes that, for the moment, significant price reductions and large inventory levels have had limited impact on changes in the industry structure. It is not a single company that has a large inventory, but rather every company. Can only say that the entire industry has an impact, but the fundamental adjustment of the structure may not yet appear.
The heavy truck market is in a sluggish inventory, and car dealers are discounted and do not affect the industry structure.