Trucks fight overseas markets


Throughout 2015, the decline in international crude oil prices has had a major impact on the global economy. Among them, those export-focused markets are mainly concentrated in the truck-manufacturing companies of oil-exporting countries and are the most affected. Zhang Haigang, deputy general manager of Shaanxi Auto Import and Export Corporation, told reporters, “Some countries that rely on oil resources to support the economy have procurement plans, but are affected by the decline in oil prices, and their procurement plans are temporarily suspended.” Vice Minister of Overseas Markets, Valin Automotive Cui Huashan told reporters: "On the whole, the current global economy is relatively weak. Even if individual markets perform well, they are not enough to support the overall performance of the entire overseas market."


Despite these adverse effects mentioned above, one fact cannot be denied. According to relevant data provided by industry sources, of the more than 10 tons of truck exports in 2015, nearly one-third of sales were concentrated in Southeast Asia. Undoubtedly, Southeast Asia has become a key area for current and future truck exports.

The largest regional export market: Southeast Asia, Africa <br> <br> reporter access to the 2015 export data for each truck manufacturers, these data show that China's heavy truck come out on top in the number of exported vehicles: 2015 11 only In July, China National Heavy Duty Truck achieved heavy truck exports of 24,000 vehicles, a year-on-year increase of 10.1%. In 2015, the export volume of all models was approximately 40,000 vehicles. The related personnel of Sinotruk told the reporter that "Shouqi will strengthen its international marketing and service network and the construction of the overseas accessories center library. We will seize markets in Southeast Asia and Africa to achieve regional growth."

It is worth mentioning here that Bei Ben Heavy-Duty has performed well in overseas markets. According to data released by Beiben Heavy Duty Truck, over 4000 units were exported in 2015, a year-on-year increase of more than 100%. The export regions are mainly concentrated in Asia, Africa, and Central and South America, while the export models are mainly high-power tractors and port vehicles.

Zhang Haigang analyzed that “the economic level of Southeast Asia and China is roughly the same, and its pillar industries are mainly tourism, agriculture, etc. They are less affected by the drop in oil prices.” This shows that in the enterprises where export business is doing better, The main export markets are concentrated in Southeast Asia and Africa.

Other analysts pointed out that Africa is the traditional key regional market for Chinese vehicle exports. The main reason is that the threshold for entry into the African market is low, but due to the recent decline in oil prices, Africa’s economic performance is poor, affecting China’s trucks to some extent. The exit.

The key to overseas competition is the after-sales service. "Chinese trucks and Japanese and South Korean trucks, European and American trucks compete in the international arena, and have not reached the point of short-soldering." An industry analyst told the reporter. The reason for this is mainly because Chinese trucks are irreplaceable compared to Japan and South Korea and European and American trucks. Using the above analysts' words, “put Chinese cars, Japanese and South Korean cars, and European and American cars in front of users, and they will base themselves on It's easy to make a purchase decision."

From this perspective, the competition between Chinese truck brands in overseas markets is also fierce. As we all know, trucks in China are relatively homogenous. “In the overseas market, the truck competition of Chinese brands is mainly concentrated on services.” Zhang Haigang told reporters that the current construction of after-sales service networks and overseas spare parts warehouses has become a key point for overseas competition of truck brands.

In addition, according to the reporter, lightweight trucks have also become a key point in the truck export market competition.

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