Equipment manufacturing industry, especially the Construction Machinery industry, is the foundation of China's national economic development. It is one of the strategic industries that the country strives to build, and it is also an important guarantee for industrial upgrading and technological progress in various industries. It is also the country’s overall strength and technological level. Concentrated. As the support of a key industry, the development of accessory parts is even more important. The “Twelfth Five-Year Plan” will also focus on the development of high-end accessory parts as the focus of future industry development. The focus of the development of the construction machinery industry will also be tilted toward basic components, basic manufacturing processes and basic materials.

At the same time, with the formation of industrial clusters of matching parts, the agglomeration effect will also occur. China is becoming the most important market for construction machinery in the world. Once the technological production process achieves a breakthrough, the cost advantage brought by the scale effect will promote China to quickly become a global construction machinery accessory manufacturing center. The accessory industry will follow the mainframe and major after-sales. The market formed industrial clusters. Under such circumstances, how to enhance the overall advantages of the accessory industry and build the competitiveness of the industry brand is a problem that needs to be jointly considered by the accessory industry.

In October 2011, at the awarding ceremony of “2011 China Construction Machinery Fittings Industry Summit Forum and Annual Enterprise Selection”, the speech of Su Zimeng, secretary general of the China Construction Machinery Industry Association, was still in the ears. Nearly a year has passed since the “2012 China Construction Machinery Fittings Industry Summit Forum and Annual Enterprise Selection” sponsored by the HC Construction Machinery Parts Network has also entered a critical period of voting. It is believed that such activities will shape and shape the supporting parts industry. The brand influence of the accessory company is a rare opportunity! .

In 2012, the development of the construction machinery accessory industry has experienced a serious decline compared to the past. However, for an industry, the market's glory is important, but in contrast to leading the industry's innovation and development, the overall brand influence of the industry is even more prominent. urgent. The construction machinery parts industry and other equipment manufacturing industries have almost the same problems: weak corporate brand building awareness, lack of market competitiveness with foreign brands, and lack of independent product production and design technologies. The “2012 China Construction Machinery Fittings Industry Summit Forum and Annual Enterprise Selection” activity featured “responsibility, innovation, and development” as the theme of the event, emphasizing the significant impact of responsibility and innovation on the supporting parts companies and the entire construction machinery accessory industry.

At the same time, this event also focused on the core accessories companies, and set up awards such as “The most influential brand of power system” and “The most influential brand of hydraulic equipment and accessories”. Through these awards, we will increase the brand construction of domestic construction machinery parts companies, help ethnic minority parts enterprises to strengthen brand awareness, strengthen brand awareness, be bold in taking responsibility, innovate in operations, and promote the healthy development of the industry.

As for the construction machinery accessory enterprises, the “2012 China Construction Machinery Fittings Industry Summit Forum and Annual Enterprise Selection” activity is not only an activity to strengthen corporate brand awareness and enhance corporate branding, but also an industry that can strengthen the matching parts industry. Downstream business cooperation, strengthen communication between enterprises, and enhance an extensible platform for mutual exchanges with industry partners and industry experts. The person in charge of the election company once said that the “China Construction Machinery Fittings Industry Summit Forum and Annual Enterprise Selection” activity gave the China Construction Machinery Fittings Industry a stage to show itself and let more domestic accessory companies take the stage. , to the international market.