"The intermediate vehicle platform architecture and related components developed by the European Technology Center will provide technical reserves for Geely and Volvo's next-generation products. A new generation of products based on the new mid-size car modular architecture will be launched in the next 3 to 5 years. These products It can meet relevant emission standards in Europe and the United States, and Geely can enter the European and American markets.” An Zhihui, president of Geely Holding Group and chairman of CETV, told reporters.

At the opening ceremony of CEVT, Li Shufu, chairman of Geely Holding Group, did not appear. According to the information released by CEVT, the new mid-tier car platform will provide mid-size car models for Volvo and provide a new generation of mid-level car products for Geely. According to different brands, the development and positioning of different models, this feature is the advantages of modular development can be achieved. At present, Volkswagen has used this product R&D method to be fully utilized.

Chevrolet architecture malleable <br> <br> in Gothenburg, Sweden, just an 8-minute drive from the Volvo Car Corporation headquarters to CEVT office. CEVT is located here, it is to rely on Gothenburg's automotive research and development resources, to lay the technical foundation for Geely Automobile and Volvo Car's next-generation leading mid-level models.

Right now, the number of people who “transfer” from Volvo Cars' R&D team to CEVT is increasing. In the CEVT Center building, the reporter saw that close to each foreign employee, a technician from China is sitting next to him. It can be seen that Chinese and foreign technicians work together closely.

"Utilizing this platform, Geely wants to attract outstanding European engineering and technology developers here. At the end of this year, we will expand into a team of 200 people," said An Zhihui.

According to the organizational structure of CETV, its board members include An Conghui, Li Donghui, the vice president responsible for Geely's financial work, and senior executives such as Carl-Peter Forster, an adviser to Geely Group.

According to Fang Haoyu, executive vice president of CEVTCEO and the Geely Holding Group Research Institute, the new mid-level car architecture has enormous room for expansion. These adjustable spaces will meet the different needs of Geely and Volvo brands for their respective products.

"This is a large matrix R&D project management system. How to achieve high efficiency, Geely is working hard with Volvo to study together." An Zhihui said that the new mid-size car's architecture platform can produce both luxury cars and also can produce Intermediate and compact cars, like a "building block" approach, are combined on platform modules according to different brands and target markets.

Geely brand architecture of the standard public <br> <br> now, Geely Automobile is in a critical period of reconstruction product system. Geely has three sub-brands, including Dorsett, Global Hawk and British, with dozens of models. At present, the best Chinese and global market acceptance is still the Imperial model. Therefore, how to input more and more competitive products to Dorsett became the focus of Geely's automotive product planning.

"The advantage of modularity is that you can share technology without affecting the brand," Fang Haoyi explained.

“With the new mid-tier car platform, the future Geely brand division will be similar to the Volkswagen, Audi and Skoda.” For the direction of the future Geely product planning, An Zhihui disclosed that taking the Volkswagen Group as an example, its Audi, Volkswagen and Skoda are three Different brands, but many of the technology modules are generic. Judging from the current automotive field, modular architecture and related components can exert synergies and scale advantages in terms of development, testing, procurement, and cost control under the premise of ensuring technical standards. "Like Audi and Volkswagen, the brands are independent and each have different consumer groups and market space."

"(The new mid-level car architecture) products will have very strong competitiveness in the mainstream automotive market, giving us a lot of imagination for many brands." Sun Xiaodong, general manager of Geely Automobile Sales Inc. implicitly stated. Sun Xiaodong is planning a new plan for Geely Automobile's product and brand system, and the launch of the European Technology Center will undoubtedly provide an important element for this new plan.

According to relevant sources of Geely Automobile, Geely will first mass-produce brand models developed in this mid-size car architecture in 2016.

Maximizing the use of group resources "The new mid-tier car platform has a relatively large variable space. According to this feature, we will have a brand new brand and product plan." Sun Xiaodong told reporters.

According to the plan, CEVT will study commonalities and develop new mid-level car modules according to the different needs of Geely and Volvo brands. Based on these modules, 5 to 10 different models can be built to meet Geely's and Volvo's product requirements.

In the future, CEVT will undertake more product development tasks for Geely Automobile. According to Fang Haojun, in accordance with the development process, with the help of the architecture and components developed by CETV, Geely Automobile China R&D Center and Volvo Car R&D Center will independently develop their own brands of vehicles; then, Volvo R&D Center will be responsible independently. Volvo brand models will be upgraded and upgraded, and CEVT will provide technical assistance for Geely's mid-term upgrades or upgrades.

“The models developed on the mid-size car platform are similar to the Volvo V40, but the model to be developed in the future is not yet determined. It is certain that the development of the product is more similar to that of the Audi A1 and the BMW 1 Series. Mercedes-Benz A-Class models such as this." Fang Hao told reporters, and Geely developed on this platform models, mainly aimed at Fox and Other A-class competitors.

"The purpose of setting up an R&D center is to maximize the use of the resources of Geely Holding Group." An Zhihui told reporters that at the same time, Geely's technical capabilities will be greatly improved in this cooperation.

According to the analysis, the jointly developed vehicle platform can reduce the research and development costs for Geely Automobile and Volvo Cars, but for Li Shufu, the continuous investment pressure can not be underestimated. It is reported that every year Geely invests in CEVT up to 400 million yuan. According to related sources, "400 million yuan is just a starting price," and as product development continues to advance, the amount of investment will continue to increase.