Whether you are doing Ali Mom, GoogleAdWords or Baidu promotion, you can see a bidding ad: "L-carnitine." These four strange words suddenly appeared before the public. Today, I was not talking about how L-carnitine works. This is mainly explained by the uncommon word “L-carnitine”: how does a product from scratch create internet marketing? And how much does the webmaster benefit from this popular product? Can be.

L-carnitine weight loss birth and user attention

Hunan Satellite TV’s “Encyclopaedia Theory” celebrated the word “L-carnitine”. With the broadcast of the show, the word is also understood by more and more people. With more and more attention, this slimming product, also appeared innumerable variant products, from L-carnitine milk tea to L-carnitine biscuits and so on.

Before the Chinese New Year this year, the search volume of L-carnitine by netizens was basically 0, but with the hit of the show, the search volume reached 30,000 instantly from mid-to-late February, and the search volume at the peak was 58,000. This is just Baidu’s index statistics. .

L-carnitine users have a high degree of concern, and naturally, some people have taken notice of doing internet marketing. For example, Baidu search for “L-carnitine” ranks in the top ten in all promotion. L-carnitine bidding is widely seen in various advertising alliances. The ads, in the Google Adsense show on the Lu Song Song blog, have three links, two of which are L-carnitine.

Network marketing L-carnitine operation methods

Weight loss can be said to be a very promising market, but because the industry is not standardized and the market is fierce, it is precisely the characteristics of the profit-making industry. Lu Songsong checked on the Internet, wholesale raw material prices in a block of 15 pounds, finished products in a box of 20-40 yuan, and once the hands of the final business, a box of L-carnitine weight loss products between 150-200 yuan. The power of online marketing is also increasing, and the competition for various high-margin products on the Internet will also become fiercer. Therefore, it is not surprising that there is a hot scene as shown above.

The first step: choose hot products

When we sell products through the Internet, the positioning of products is very critical. You must understand the market size of your products, whether the target customers are willing to pay for your products, and whether the products you sell are attractive enough? The selection of the base is like the webmaster grasping a hot keyword. In Lu Songsong's blog, “The Aftermath of Online Hot Events” also mentioned how to prejudge popular keywords. Interested friends can search for it.

Step Two: Beautiful Web Design

Web design is very important in sales-oriented websites, especially for women's websites. We often see that beauty and slimming products are very finely crafted, people look very comfortable, and they look very regular at least. The sales cycle has a great influence on the transaction rate.

Step 3: Service Optimization

1:400 calls must have, the purpose is to look very formal, the customer is in charge of 400 calls, according to the local call charges, so the 400 phone is very important, although CCTV reported the confusion of the 400 number industry, but people still believe 400's.

2: Support for cash on delivery, many customers do not have online banking, or inconvenient to go to the bank. Provide cash on delivery service, customer service as long as promised to buy, you can send things out, many people are embarrassed not to, and the post office brand is big, many people are very trustful post office.

3: The site must have online customer service, such as LIVE800, 53KF and other customer service systems, the site must be able to ensure the timely corresponding customer service.

Step 4: Advertising media selection and delivery

Products such as L-carnitine focus on sales instead of SEO optimization. The goal is to sell products. Therefore, we see that the vast majority of L-carnitine products are search engine bidding, so sales are more direct and the profits are very impressive. .

Guangzhou Green Slim Commerce Co., Ltd. can be said to spend a lot on marketing, including asking Huang Shengyi to speak on behalf of Baidu, Google, Sogou, etc. to do search engine promotion. There are 4-5 different domain names for websites with content, and The natural rankings of keywords related to weight loss are all on the first page, and the effect of finding someone to do SEO is also quite good.

Summary: combing the industry to find opportunities for earning money

This article is also some of Lu Songsong's experience in learning internet marketing. This article has the wrong place to welcome everyone. I have made a comprehensive review of a slimming website. From this we can know that the webmaster can participate in that session. For example, to design a beautiful business website, provide online customer service systems, help businesses choose advertising media, proxy bid rankings, SEO optimization for the site, help the product to publish soft papers, collect competitor negative news, and so on. Hot products that have nothing to do with webmasters are also closely related to us.